Color speaks before words do.
Before a customer reads your message or remembers your logo, they feel your brand and that feeling often comes from color.…
When we talk about social media, it’s easy to think the playbook is the same everywhere: post regularly, get followers, drive clicks. But today, it’s far more nuanced. At Ekakshar,…
In an era where attention spans are short and competition is fierce, marketing isn’t just about grabbing eyes, it’s about touching hearts. The ability to understand, connect, and empathize with…
When we think of strong brands, we often think big — Nike, Airbnb, Zomato, Amul. But behind those billion-dollar impressions is something that doesn’t require a billion-dollar budget: clarity.
That’s…
There was a time when digital marketing was all about the shine . Perfect feeds, high-end influencers, and spotless videos ruled the internet. But lately, people have started wanting…
For a while, it felt like every brand wanted to be glossy. Think curated flat-lays, high-res videos, and the same five influencers with perfect lighting and scripted captions. But as…
Today’s marketers are awash with data. From campaign metrics to heatmaps, CRM insights to keyword gaps, there’s no shortage of tools promising to unlock the full picture of your audience.…
There’s a familiar tension that every Chief Marketing Officer knows all too well: how do they defend long-term brand building in a boardroom that’s laser-focused on short-term numbers?
When economic…
Rebrands are often seen as bold, dramatic moves—new logos, redesigned websites, updated color palettes. But before the visual overhaul comes something even more crucial: the realization that your messaging…
In a world flooded with content, where every brand is vying for attention, the humble CTA—Call to Action—holds more power than it gets credit for. It’s the final nudge, the…