When we talk about social media, it’s easy to think the playbook is the same everywhere: post regularly, get followers, drive clicks. But today, it’s far more nuanced. At Ekakshar,…
In an era where attention spans are short and competition is fierce, marketing isn’t just about grabbing eyes, it’s about touching hearts. The ability to understand, connect, and empathize with…
When we think of strong brands, we often think big — Nike, Airbnb, Zomato, Amul. But behind those billion-dollar impressions is something that doesn’t require a billion-dollar budget: clarity.
That’s…
In the age of fast scrolls and short attention spans, many brands fall into the trap of chasing immediacy—publishing content piece by piece, reacting to trends, and hoping something sticks.…